MY PRESENTATION

I’m Gloria Salazar. I studed Relaciones Comerciales. I work for Hershey Company in the marketing department. In this Department we consider the marketing mix for to develop strategies for to be the best chocolate manufacture.

Hershey Foods Corporation and commonly called Hershey's is the largest chocolate manufacturer in North America. Its headquarters is in Hershey, Pensilvanya, a town permeated by the aroma of cocoa on some days. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey's candies and other products are sold worldwide.

Hershey's is one of the oldest chocolate companies in the United States, and an American icon for its chocolate bar. The Hershey Company owns many other candy companies and is also affiliated with Hershey Entertainment and Resorts Company.

Product. Hershey have many lines of products for each type of consumer like chocolate candy (Hershey’s milk chocolate, extra dark, special dark, kiss ables, kisses, kit kat, etc.), gum & mint (bubble yum), snacks (Hershey’s cookies, kisses mini cookies, really nuts, etc.), pantry items (chocolate mix, Hershey’s toppings, etc.).

Price. All Hershey’s product has accesibles prices according the product, size, brand. These can be $20 at $50.

Promotion. Hershey have many promotion about all line of products like win a private concert with some singers, create your own reeses’s perfect, admission to favorite movies and for all occasions like mother´s day, brithday, thank you, wedding, etc.

Place. You can find Hershey's in supermarkets, Samborns, Wal-Mart, and different stores, etc.

Structure
Hershey has a bigger structure, CEO and departments like Human Resources, Sales, Marketing, Production, account each once with assistants.

Graph
As you can see from 1995 year and 2000 year the sales increase in 15%, from 2000 at 2005 increase 20%.

Future plans
Hershey’s want to search for big and new ideas for the news products have more products, to offer more promotions for increase sales, satisfy necessities of consumer, create a news campaigns for the products obtain profits for company., search for big and new ideas for the news products.

If you need more indormation about the Hershey Company you can visit the web site www.hersheys.com